As YouTube rolls out new fixes to purge pedophile comments from videos, many brands are still withholding ad dollars until they see even more progress being made to stop all the objectionable activity on the platform.
On Thursday, YouTube announced it would disable comments on videos that feature “younger minors” and on select videos that show “older minors,” depending on the subject matter. YouTube, owned by Google, implemented the new guidelines in light of reports that revealed pedophiles were coordinating in the comment sections of videos that featured children. The videos were mostly innocuous, but the commenters were sexualizing the subjects and sharing links to child pornography.
That set off a brand boycott that included AT&T, Disney, Epic Games and others. YouTube has been reaching out to top ad agencies and brands over the past week to reassure them it can maintain a safe environment for their commercials.