Making the ad world work more like financial markets has made Jeff Green a billionaire.
Green, 41, co-founded Trade Desk in 2009, seeing it as the Goldman Sachs of online advertising. The platform offers a marketplace that lets buyers place specific ads in front of a precisely targeted audience.
That’s proved lucrative. Trade Desk posted a profit in every quarter since going public in 2016, including a record $19.3 million for the three months ended June 30. Revenue surged 52 percent to $308 million last year, and analysts surveyed by Bloomberg predict sustained growth at least through 2020, fueled by burgeoning demand for mobile video and connected TV.