Ally Financial has found the agencies that will help “Do It Right” as it strives to take its brand to the next level of digital banking. The Detroit-based company has selected Anomaly as its creative agency and R/GA to handle digital duties, following a review dating back to April.
New work slated to debut in the fourth quarter will continue the brand’s two-year-old “Do It Right” campaign, which was first developed by Grey. And the bank’s purple branding is not going away, according to Chief Marketing and PR Officer Andrea Brimmer.
Anomaly came into the pitch process with the idea of building a “total marketing ecosystem” for Ally, Brimmer says.