Obtaining consumers’ consent to be tracked under GDPR has delivered two new pieces of jargon for marketers and publishers: CMP, which stands for “consent management platform,” and regtech, short for “regulation technology.”
Outfits such as Evidon are providing publications with CMP tools to get and organize the permissions required by GDPR. A CMP is considered regtech.
But the regtech and CMPs that publishers have broken out since the EU’s General Data Protection Regulation took effect last Friday vary widely. Some publishers provide an easy way to opt out of being tracked. Others … don’t. And one offers an ad-free, no-tracking version of its subscription (for a higher price).